FEATURED PROJECT
MoArk News Now
Local News. Local People. A Stronger Ozarks. A comprehensive digital strategy and publishing workflow for a multi-platform news brand. I helped develop the strategy, streamline content workflows, improve site performance, and support audience growth across web, social, and mobile.
The Challenge
When the local newspaper closed, there was a clear gap in trusted, local news coverage for the region.
The goal was to create a modern digital news platform that could fill that gap, serve the community, and integrate with five radio stations for maximum reach.
My Role
- Strategy & project planning
- Website development — WordPress / Elementor
- Custom publishing workflows
- First-party ad management
- Mobile app coordination — iOS & Android
- Social media integration & automation
- Analytics, SEO & audience growth strategy
The Results
- Expanded local news coverage across the Ozarks
- Streamlined workflows for editors and reporters
- Distribution across five radio station websites and social channels
- Launched iOS and Android mobile apps
- Built a foundation for long-term audience growth and community impact
Built to Work Across Platforms.
A connected digital ecosystem designed to make publishing easier, expand reach, and support long-term audience growth.
Modern News Website
Clean, user-friendly design with multiple content categories including news, weather, sports, obituaries, business, and health.
Multi-Platform Distribution
Integrated feeds to five radio station websites and automated social media distribution to extend every story's reach.
Mobile Apps
iOS and Android apps give users direct access to news, weather, sports, obituaries, and community information.
Custom Ad Management
A first-party ad system built for targeting, roadblocks, campaign control, and detailed advertiser reporting.
Designed for Easy Browsing and Local Engagement
MoArk News Now was built to make local content easy to access across desktop and mobile, with a clean homepage experience that highlights breaking news, weather, sports, obituaries, and community updates.
News On the Go
The MoArk News Now mobile app extends the brand beyond the website, giving users quick access to local news, weather, sports, and community information directly from their phones.
Built for a Real Newsroom.
MoArk News Now is more than a news website. It was designed as a scalable publishing system that supports reporters, editors, distribution, audience growth, advertising, and day-to-day newsroom operations.
Multi-Reporter Publishing
Multiple reporters can work simultaneously from the newsroom, their desk, or in the field — creating stories, uploading media, and preparing content for review.
Editorial Workflow
Multiple editors can review drafts, make changes, manage coverage, and move stories through a structured publishing process without relying on one person to control the newsroom.
SEO & AI Visibility
Search and AI visibility are built into the publishing strategy, helping stories remain structured, discoverable, indexable, and easier for both search engines and AI-driven discovery tools to understand.
Built-In Distribution
Content can flow from MoArk to station websites, social platforms, mobile apps, and additional digital destinations — extending the reach of each story without recreating it for every channel.
Revenue Infrastructure
A first-party advertising system supports campaign targeting, category control, premium placements, advertiser reporting, and future revenue growth without depending entirely on outside ad networks.
Designed to Scale
The platform can expand with additional reporters, editors, content categories, advertisers, distribution channels, and digital products without rebuilding the system from scratch.
More Work. More Systems. More Results.
Explore additional projects spanning digital strategy, custom workflows, marketing systems, and audience growth.